Gartner, Inc. is an advisory firm based in the country. The company works towards providing information, tools, data derived from research, tools, and advice. It also gathers solutions to enable customers to make better decisions on a day-to-day basis. The company has further developed a series of market research studies under the title of Gartner Magic Quadrant. It is one of the major products of the company. Here are a few things to know about the Garnet Magic Quadrant.
What exactly is the Garnet Magic Quadrant?
Produced by Garnet, Inc., the Magic Quadrant is a series of publications based on market research. The reports make use of an evaluation matrix for analyzing how tech-based companies are positioned. The series also rates various technology vendors on the basis of certain defined criteria. Along with this, the Quadrant also displays the strengths and weaknesses of vendors. Before the purchase of a particular technology service, solution, or product, the Magic Quadrant can be used for the evaluation of a vendor.
How does Gartner Magic Quadrant divide various vendors?
The Magic Quadrant’s evaluation of vendors is based on two parameters: execution ability and vision completeness. The vendors are classified into four quadrants: leaders, challengers, visionaries, and niche players.
These vendors score high on both the parameters and are usually ranked at the top of the quadrant matrix. These are vendors with established businesses, strong market positions, and large customer bases.
These vendors are nearly close to the leaders in their rankings. Often, these vendors score low on the vision parameter. However, they have the potential to become leaders if they work on improving their future plans.
These vendors are small players with significant visions. However, they often lack the resources for the successful execution of their vision.
- Niche players
These vendors are start-ups that score the lowest in both the parameters of execution and vision.
What are the advantages of using Gartner Magic Quadrant?
Using a series of researches, the quadrant sets the market. By analyzing this, organizations as well as individuals determine the progress of a specific market domain. This will help businesses to reach their goals by changing their strategies and gain success in their segments.
Are there any precautions to take against using Gartner Magic Quadrant?
Always take a note of the date on which the Quadrant was developed. This will help to avoid analyzing an outdated quadrant, which may lead to inaccurate results. Also, ensure that there are more companies of the specific domain regarding which information is sought. The more companies there are in the quadrant, the more complete will the end results of the quadrant be. Furthermore, make sure to analyze the main geographical market. The quadrant contains world-wide data. This makes it difficult to look for local data.